[Ebook.6AQl] The Marketing Century How Marketing Drives Business and Shapes Society
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [Ebook.6AQl] The Marketing Century How Marketing Drives Business and Shapes Society, this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2011-03-28
Released on:
Original language: English
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains:
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